The business
Euro, the same wholesale business, runs click-to-WhatsApp ads for new resellers.
The problem
The ad dashboard counted messages, not money. Resellers pay days or weeks after the first chat, so nobody could say whether the ads paid for themselves.
What we built
Each ad chat is tied to the payments that follow it, and each payment is checked against its payment proof. Every sandals wholesale sale is written into Euro's own order system with its stock movement, so the return is counted from real payments, not from the ad platform.
The result
6.82xreturn on ad spend, from 43 payments by 21 customers, each checked against its payment proof; 3.98x on the first payment alone
8 daysmedian time from first click to payment; a 7-day window, the kind most reports use, would have caught only 29% of the money
336sandals wholesale invoices since November 2025, covering 288,772 pairs, every one in the order system
Ad clicks from August 2026, payments up to September 18, 2026. Invoices from November 2025 to October 2026.
For you
You know what a sale from your ads costs, including the money that arrives after the platform stops counting.